How It WorksDemosPricingAboutEspañolFind Your First Automation

Find the work costing you money. Then automate it.

We find the expensive manual work across calls, quotes, scheduling, paperwork, and reporting—then build, integrate, and run the automations.

One dedicated partner owns the roadmap. A team builds and runs the work.

Built for service businesses doing roughly $1M–$20M in revenue.

Your operating layer

One owner across every handoff.

Owned
  1. 01Request captured
  2. 02Information prepared
  3. 03Work routed
  4. 04Person approves
  5. 05Systems update
  6. 06Result measured
Works across the stack you already use
InboxCRMOperationsAccounting
Built for service businessesSpecialty tradesHealthcareProfessional servicesConstructionLogistics

The expensive part isn’t buying software. It’s making the work run.

Most businesses already have enough tools. Value gets lost between systems, teams, and next steps because nobody owns the full workflow.

01

Customer demand waits for a person

Calls, forms, emails, and referrals arrive, but the next step depends on somebody noticing, qualifying, routing, and responding.

02

Quotes and decisions move too slowly

Information lives across inboxes, spreadsheets, and job systems. Revenue waits while your best people assemble the same work again.

03

Follow-up depends on memory

Open quotes, missing documents, renewals, and customer updates are too valuable to depend on one coordinator remembering every next step.

04

Owners cannot see what is stuck

The data exists, but not as one operating view. Problems surface in meetings after they have already cost time, margin, or revenue.

Find it. Build it. Integrate it. Keep it running.

We start where the operational value is easiest to see and measure, then work through the next priorities across seven operating categories.

01 · Demand capture

Customer request to assigned next step

Answer, capture, qualify, route, and follow up across phone, email, forms, and messaging without losing the human handoff.

02 · Revenue workflow

Opportunity to approved work

Prepare estimates, collect missing information, run consistent follow-up, and keep every opportunity visible until there is a decision.

03 · Delivery and closeout

Scheduled work to clean invoice

Coordinate schedules, collect required documentation, check exceptions, and move completed work into billing without duplicate entry.

04 · Operating control

System activity to owner visibility

Turn scattered operating data into a short daily view of pipeline, capacity, cash, risk, and the exceptions that need a person.

Different industries. Specific workflows.

The delivery model stays consistent. The first workflow changes with the economics, systems, and operating pain of each industry.

Fire protection

Inspection finding to approved repair

Convert deficiencies into reviewed scopes, customer-ready quotes, scheduled repairs, and clean billing handoffs.

Try the fire workflow demo
Commercial construction

Field evidence to approved change order

Turn daily reports, photos, messages, and schedule impacts into documented change-order opportunities.

Try the change-order demo
Industrial service

Emergency call to the right technician

Capture the failure, check technician skills and parts, dispatch correctly, and keep the customer updated.

Try the service-response demo
Professional services

Intake to completed client workflow

Collect documents, update records, chase missing items, prepare drafts, and surface exceptions for review.

Explore the demo library

Your software stays. The gaps go.

Your CRM, field service platform, inbox, spreadsheets, accounting system, and industry tools can each do useful work. The failure usually happens between them—or between a feature and the team expected to use it.

We map the workflow, connect the right data, build the automation, document the exceptions, train the team, and keep it operating.

Your systems
CRM · Operations · Documents · Accounting

Replace these with the systems your team already uses.

IRONBACK
Ownership · Integration · Automation · Operations

One accountable layer across the full workflow.

ResultLess manual work. Fewer dropped handoffs. Clearer financial impact.

Find the constraint. Fix it. Prove it.

We establish the baseline before projecting value, then report against the operating measures you agreed to at the start.

Days 1–30

Map the operation

Audit the operation, document the systems and exceptions, agree on the baseline, rank the opportunities, and begin the first build.

Days 31–60

Build the first workflows

Connect the required systems, test with real work, keep people in control where judgment or compliance review is required.

Days 61–90

Run and measure

Operate the automations, resolve exceptions, document adoption, and report what changed against the opening baseline.

One engagement$8,000/month

Three-month minimum. Month-to-month after. Assessment, build team, integration work, ongoing operations, and reporting are included.

See exactly what’s included →
Andrew Swiler, founder of Ironback

The person who learns your operation stays accountable for it.

Andrew Swiler leads every client roadmap and remains the operating point of contact. A team behind him handles the build, integration, testing, documentation, and ongoing work.

That structure gives you one owner without depending on one person to do every discipline. You always know who is accountable and what the team is working on.

Why Ironback exists →

Built for owners with expensive manual operations.

Service businesses

Specialty trades, healthcare, professional services, construction, logistics, and similar operations.

Enough volume for handoffs to hurt

Roughly $1M–$20M in revenue, an established team, and recurring work moving through the business.

Existing systems, incomplete workflows

You already have software. The data, process, and people do not yet work as one system.

An owner for the decision

The owner, GM, or operations leader can set priorities and remove internal blockers.

Straight answers before we talk.

Find the work your operation should stop doing by hand.

Use the free Automation Opportunity Finder or book a 20-minute call. We’ll identify the first workflow worth fixing and tell you plainly whether the case holds up.

Find Your First Automation →